Recent Work

Linesheet Design for THROW

Line Sheet Design for THROW / Mad & Dusty

One of the best parts of my job as a designer is meeting new people! I met social entrepreneur Lauren Glass through Plywood People. (Thank you, Chelsea!) Lauren runs a nonprofit called Beds4Kids. Her organization provides beds to kids and teens in need in East Tennessee, the Greater Atlanta area, and Birmingham. After 5 years of struggling to keep Beds4Kids funded, she wanted to find a way to make the organization as self sustainable as possible. From there, she decided to start a socially based pillow company called THROW.

Line Sheet Design for Social Retail Companies / Mad & Dusty

On top of helping fund Beds4Kids, all the THROW pillows are screen printed by the Alabama Institute for the Deaf and Blind. Each purchase gives back by providing a job to the visual and hearing impaired and brings beds to kiddos in need. Pretty amazing right?

Graphic Design for Socially Responsible Retail Companies like THROW

THROW needed a linesheet to bring to markets and send to wholesale buyers. I love working with socially conscious retailers (like The Root Collective), so I was overjoyed to work with Lauren on this. Lauren and I started by pulling together an outline and all the copy I’d need to design the line sheet.

Order sheet and line sheet design for THROW / Mad & Dusty

THROW’s brand is clean and crisp. I used this same clean style on the line sheet to make sure her products stay front and center. We needed to include a lot of information for buyers, so breaking up the text with images and stand out quotes was important.

2016 Line Sheet Design for THROW / Mad & Dusty

I realized this as I was working: You don’t stop needing a designer once your logo and website is done. As you grow as a brand, you’ll need small and medium design pieces. These projects are some of my favorite. I love getting into a comfortable flow with my client and together we make awesome things happen quickly. There’s so much joy in these projects. :) Thank you so much, Lauren!

Logo + Identity Design Process: The Stranded Sheep

This design project is so close to my heart! Not only is Barbara Billings of The Stranded Sheep a great friend of mine, she's a creative entrepreneur doing one of the coolest things I can imagine: she takes wool from sheep, spins and dyes her own yarn.

I was so honored when Barbara asked me to design her logo and brand identity for The Stranded Sheep! I was excited to learn about spinning, dyeing and fibers in general. I love working with entrepreneurs because there’s so much soul in the company. Most entrepreneurs start projects that are a direct reflection of themselves. It starts with something they liked to do, but there’s always a really meaningful reason why. I love that. To kick the project off, Barbara and I met up for a brainstorming session and worked on compiling a Pinterest board. From there, I got to work and prepared her concepts:

Brand Themes

Brand Themes for The Stranded Sheep Brand Identity 

Barbara learned to knit and followed the supply chain back from there all the way to the farm. Her desire is to one day own her own sheep farm. She wants to host the entire supply chain, from farm to skein. She finds so much joy in returning to the simple. She’s worked in the digital space for so long, that she has incredible value for the things you can touch. Knowing all this, I came up with some brand themes. These are the themes that would guide the logo concepts and color choices. You should be able to look at each piece of the brand and see these themes: earthy natural elegance, composed, classic, but not too careful, and relaxed strength. Looking at the left column in the chart above, you can see how these themes translate into design elements.  

Colors

Along with the brand themes, I chose color palettes and photographs that reflected the themes.

Concepts

Then I sketched out some logo concepts. These are quick sketches, each one playing up a different aspect of the brand themes. 

Recommendation 

I always like to give my recommendation. Designers always have favorites. I think instead of trying to strategically place items in a deck, it's best to just to tell your client who your favorite is! This was my official recommendation for Barbara. We met up and talked through everything. After getting a good understanding of her feedback, we started revisions. 

The Final Brand

Ta da! The final brand! Working on this project was such a wonderful shift from my usual. Dusty and I usually team up for design, but I was selfish with this one! I loved having a chance to work with a more feminine brand and getting to use my lettering skills. I am so excited to see The Stranded Sheep grow! 

If you'd like to learn more about logo and identity design, head over to our about page and drop us a line! Let's build a brand you love!